Il cliente

RED

R.E.D. is an innovative start-up, founded in 2014, with the aim of introducing a new way of living to the market, going beyond the traditional real estate concept of “home.”

Its value proposition is based on the “3S” index, which represents three fundamental pillars:

  • Economic sustainability;
  • Environmental sustainability;
  • Personal sustainability.

This approach aims to create living solutions that combine efficiency, environmental respect, and individual well-being.

Services:

Web Design
Web Development

The briefing

The client relied on Bewe to find a communication concept that encapsulated the values and the new real estate concept of "home," but more importantly a way to communicate it to its stakeholders.

The solution

Bewe helped creating the naming of a new concept of living: cool-living. Based on this concept, we subsequently created a website that can communicate RED's values, missions, services, and projects, with thoughtful and direct communication to its stakeholders: investors.