The client
Riusiamo l'Italia
The PLATFORM RIUSIAMO L'ITALIA is used to promote civil simplicity actions and projects.
The platform is free, gratis and easy to use: the more you upload buildings to be reused, the more you help Italy enhance its infinite talents. The perfect target is situations of "almost" ready-to-use abandonment or decommissioning, i.e. cases where the costs and burdens of rehabilitation are zero or low and where therefore the time to colonize the places is really fast.
This leads progressively to understand that this is not a market for real estate transactions, but rather a tool for accelerating value creation processes, processes that can and must be triggered by activities including temporary reuse, creative reuse, in short, activities where it is the "value" of the contents that restores the "value" of the property and not the other way around.
Servizi:
Web Design, Web Development
The briefing
The client relied on BEWE to create a web campaign with the aim of populating the platform's map, a map dedicated to reports of abandoned/unused buildings that could represent a valid space to host cultural and social startups.
The solution
BEWE developed a dedicated payoff, “Nuovo di Nuovo”, to communicate the launch of the campaign which included the development of a landing page and social advertising.
The landing page aimed to collect, through a form, the contacts of people interested in reporting a property. The social campaign, on the other hand, was developed with a dedicated graphic line and a number of social posts subject to targeted sponsorship on specific targets.
Copy, visuals, interactions
Engaging Audience
