Finding new talents to add to the company’s workforce is becoming increasingly challenging today, given the high costs of headhunters and the saturation of LinkedIn. An alternative and effective strategy could be actively involving the company’s employees in the recruitment process through an Employee Brand Advocacy program.
What is meant by Employee Brand Advocacy?
Employee Brand Advocacy is an increasingly relevant and innovative strategy in the modern business landscape. It is the practice through which employees become active and authentic promoters of the brand they work for.
This goes beyond the mere fulfillment of daily job responsibilities; it involves a deep and voluntary engagement from employees in sharing the company’s story, values, and objectives through their own communication channels.
In essence, Employee Brand Advocacy not only builds a stronger bond between the individual and the company but also harnesses the power of employees’ personal networks to authentically spread the brand message, thereby contributing to enhancing the company’s reputation and image. This form of advocacy is based on the idea that employees are among the best ambassadors for a company, as they can provide an authentic and credible perspective on internal realities and corporate culture.
In this article, we will explore, through practical advice, how this program can assist you in recruiting new members for your team:
Company Values Before Job Offers
By communicating in advance, through employees, the values and standards of the company, even open positions will have a different impact. People trust an organization more when recommended by friends or family; this applies to both job candidates and potential customers.
Great sharing opportunities can include moments from the company’s activities or introducing new team members. Furthermore, allowing employees to add their personal comments through Employee Brand Advocacy platforms will add an authentic touch to the corporate message.
Checking and optimizing the results
Having a single platform to monitor data can save a lot of time and energy. By carefully examining the types of content employees prefer to share and identifying the days when sharing yields better results, it will be possible to optimize the strategy, amplifying what works best and ensuring that employees are proud brand ambassadors.
Employee Advocacy is engaging and easy, even for less social-savvy collaborators
For employees to become true ambassadors, it is essential to emphasize the additional benefits for them. For example, they can effectively manage their social platforms and take pride in the positive interactions they receive when sharing company posts.
It is crucial to make employees feel valued by involving them directly in the creation of company content and rewarding them for their shares.
Furthermore, it’s important to remove any possible obstacles for employees, making the process easy and intuitive even for those less experienced in the social media world. This can be facilitated by streamlining the process of sharing company posts on social media, for example, through tools like Brand Booster that enable it with just one click.
In conclusion, an Employee Brand Advocacy program transforms employees into satisfied ambassadors who will be happy to share company content on their social media. Consequently, it generates greater reach and trust among potential candidates and customers.
Do you want to learn more about what other benefits a corporate Employee Brand Advocacy program can bring? Download the ebook to discover in two minutes how to set it up best or contact us to have a chat about the strategy tailored for you.