In an increasingly digital world, word of mouth remains one of the most powerful tools to strengthen a brand’s reputation. Harnessing the power of positive word of mouth generated by employees through an Employee Brand Advocacy program not only increases brand visibility and creates sales opportunities but also contributes to improving corporate reputation, increasing customer loyalty, and fostering employee enthusiasm.
The voice of employees is more credible
Consumers tend to trust more in people they know personally or have direct experience with the brand.
When employees speak enthusiastically and sincerely about the company they work for, the message reaches the audience with an unexpected level of credibility and reliability, which is often challenging to achieve through other forms of marketing.
Secondo il rapporto Digital 2022 di We Are Social, il classico passaparola è il terzo metodo più usato al mondo dagli utenti per scoprire nuovi brand, prodotti o servizi. Un dato straordinariamente rivelatore che dimostra quanto sia cruciale consolidare una solida reputazione online al fine di potenziare il nostro marchio e accrescere le opportunità di vendita.
According to the We Are Social Digital 2022 report, traditional word of mouth is the third most used method worldwide by users to discover new brands, products, or services. This remarkably revealing data underscores the crucial importance of building a strong online reputation to enhance our brand and increase sales opportunities.
Authentic and engaging testimonials
Advocates can share personal experiences and engaging stories that capture the audience’s attention. This form of storytelling creates a connection that goes beyond the simple company-customer relationship, establishing an emotional bond with consumers who will identify with the brand on a more personal level.
When employees speak about their work experience, company culture, or the benefits of the company’s products or services, it provides sincere and compelling testimonials that consumers find reassuring.
Not everyone knows how to use social media
A good Employee Brand Advocacy program will provide even less experienced collaborators in the use of social media with the right support for creating and customizing their content. It suggests a balanced content mix between posts promoting the company and those reflecting their personality and interests.
The creation of diversified content ensures that they have a variety of options to choose from when sharing messages that resonate with their audience. Furthermore, encouraging employee involvement in structuring content can further enhance the authenticity and engagement of the program.
In conclusion, an Employee Brand Advocacy program creates an emotional connection between the company and its customers, fostering trust and solidifying the corporate reputation.
We at BEWE have developed the Brand Booster platform to maximize the opportunities of positive word of mouth and employee engagement, taking corporate communication to a new level.
So, if you are interested in harnessing the full potential of your employees as ambassadors for your brand, do not hesitate to contact us.